The New York Times says that the LOHAS (Lifestyles of Health and Sustainability) market is valued at $230 billion in the United States . Indeed, The Times says that "LOHAS may be the biggest market you've never heard of, encompassing … energy-efficient appliances and solar panels [to] alternative medicine, yoga tapes, and eco-tourism."

We can provide you with the opportunity to show your customers that your product and service line can deliver a variety of green products. Also, learn how you can get more marketing coverage for the product you're already offering by partnering with Eneract.

Why partner with Eneract?

1. Brand recognition - associate your brand with a leading innovator
2. Tap into our green markets
3. Position yourself as a leader in corporate social responsibility

Case Study: Partnering for Sustainability
Eneract is able to provide customized services to help address specific marketing needs. Here is an example of just one innovative partnership we have recently developed:

Enbridge Gas Distribution and Toronto Hydro-Electric System are working together to deliver a conservation program to low income consumers. The companies needed program content and delivery support for hard to reach customers.

Solution:

• Provide content for the smartliving Journal, an easy-to-follow guide to lower energy bills for homeowners and tenants
• Deliver smartliving Workshops to their target communities. These 1-1/2 hour-long workshops are fun and interactive and teach people the easy things they can do to reduce consumption levels.
• Provide training to Enbridge contractors on culturally appropriate outreach.
• Engage program clients in a door-to-door campaign, the goals of which are to reinforce the information delivered by the contractors and ensure that the installed equipment is being used properly.

To find out more, please contact Mark Singh, Executive Director – rmsingh at eneract.org.